Developing and blending an effective social media strategy that balances not only marketing efforts, but customer service, is necessary to best position your company in the evolving social media environment. Leveraging social media as another channel to interact, service and guide customers to the best resolution is not only an early differentiator among your competitors, but also an increase necessity of your care strategy.
Social media-savvy organizations have invested in tools that scan the web’s most influential consumer sites, blogs, YouTube, online forums, wikis, podcasts and social networks and “listen” to what customers and potential customers are saying about their brand, service and specific products. Some organizations even use these powerful monitoring tools to monitor what’s being said about their competition.
Eventus brought their extensive customer service expertise to AARP and have uncovered several new improvement and savings opportunities. Functioning as a true partner they are enabling AARP achieve its financial goals while achieving a positive change in the AARP member experience.
Rob Hagans, Chief Financial Officer
AARP Customer Testimonial
