Driving a new era of CX transformation focusing on creating memorable digital experiences

Agents like helping customers. Happy customers buy more and require less service. It is a simple equation that too few companies recognize. A myopic focus on servicing cost creates a reverse incentive for customers, agents, and business partners to select alternate providers for their products and services.

Artificial intelligence (AI) solutions are transforming customers’ expectations of what constitutes exceptional service. A well-executed AI experience increases convenience for customers. However, a clunky or poorly orchestrated solution can actually increase customers’ frustration when interacting with your brand.

Historically, businesses engaged in customer service have implemented new systems to address missing capabilities or to improve efficiency. With the number of overlapping capabilities in the marketplace, that mindset needs to shift toward designing solutions with an eye toward experience orchestration rather than simply adding more systems to address changing business conditions.